"Once, walking on the wood, Pooh came to a clearing. On a clearing the high-very high oak grew, and on the top of this oak someone loudly buzzed: "z-z-z-z-z". Winnie-the-Pooh sat down on a grass under a tree, clasped the head paws and began to think: "This buzz-z-z-z-z. with an ulterior motive! In vain anybody won't begin to buzz. The tree can't buzz. Means, here someone buzzes. And why to you to buzz if you aren't a bee?" (A. Milne "Winnie-the-Pooh").
According to the scenario of the Alan Milne known fairy tale in the animated screen version a film studio "Soyuzmultfilm" paced action next play, staged by writers of the other "magic" organization PTC "Marka”.

In the preliminary plan of post issues for the December 2012 placed on a specialized website the series of 4 values "Heroes of Domestic Animated Films", added with information about souvenir prestige booklet was announced. However, shortly before day of issue the mention of the booklet from the announcement disappeared. Assumptions of a typographical error, mistake of the editor, cancellation of issue and other were soon destroyed by crazy hearings as if the state enterprise "Soyuzmultfilm" as the customer of postage issue, redeemed all booklet edition. Allegedly, for this reason the novelty won't be on sale neither mail, nor shop, according to subscriptions, in any way and anywhere.

The ranking officers of "Soyuzmultfilm" refused to confirm this information, referring to those three thousand booklets of studio are absolutely not necessary. Unless 100-200 pieces on gifts to workers to anniversaries and holidays. From the above the assumption followed that "baize" about the special order from "Soyuzmultfilm" was composed by the management of PTC "Marka". Accurately to appropriate the full circulation of the booklet and at the "exclusive" price to begin its secret realization. In February the 2013th presentiment found a real embodiment. The booklet appeared at Internet auctions, and then and at agents-distributors from capital club. Really, this "z-z-z-z-z" with an ulterior motive. Mumpish "rarity" received a start in life with the starting cost of 500 American rubles.

The Booklet-luxe consists of 6 sheets, on five of which the summary about "the surprising world of fairy tales and adventures" is printed. One sheet is a postage block of 4 values divided by frame perforation. On stamps are represented the plots of popular Soviet animated films "Winnie-the-Pooh", "Maugli", "Kid and Carlson" and "Vovka-Carrot". On block top margin is submitted a memorable text "Soyuzmultfilm. Travel to the good world". As far as invitingly sounds, so the next act of impudent avidity and insidiousness badly looks from Russian post in relation to the people who have been still carried away by the Russian philately.